Your AI Business Team.
Most small business owners do everything themselves: the posts, the ads, the replies, the follow-ups. Interakt built SOLO to take that work off their hands with two AI teammates. We helped name it, built its identity, gave design input on the product and launched it to the people it was made for.
Client
Jio Haptik
Product
Interakt
Scope
Naming Strategy · Brand Identity · Product Design Input · Landing Page · Launch Campaign · AI Video Ads
Audience
Solopreneurs & Small Businesses
A New Productfor a Different Buyer.
Interakt’s existing products are tools. A business owner sets them up and runs them. SOLO works differently. It gives owners two AI teammates: Tara, who plans content, creates posts and Reels, and runs Meta ads, and Ved, who replies to customers on WhatsApp and Instagram, follows up on leads and helps close sales. The owner approves the work, and SOLO does it.
The buyer was different too. SOLO is for home bakers, boutique owners, tutors, salon owners and photographers. These are people who have never had a marketing team and have no time to learn software.
That meant SOLO couldn’t look like another Interakt feature. It needed its own name, its own personality and a launch that spoke to someone running their business from their phone.
Build SOLO as a brand from the ground up: the name, the identity, design input on the product, and a launch campaign across web, video, social and paid ads.
Our Approach.
Sell a team, not software
Small business owners don’t want another app. They want help. Every part of the brand presents SOLO as people working for you, not a dashboard you have to manage.
Name the feeling, not the feature
The name had to speak to the person running everything alone and promise that they no longer have to. It also had to be short, easy to say in any language and able to stand on its own next to the Interakt name.
Make AI feel personal, not technical
Tara and Ved have names, roles and personalities so owners can relate to them. The identity and product design treat them as teammates, so delegating feels natural instead of risky.
Keep the owner in control
Nothing goes live without the owner’s approval. We made that visible across the brand and the product, because trust is what gets a small business owner to hand over their Instagram.
Built from the Name Up.
SOLO needed a name, an identity and a product experience that all made the same promise: you’re not on your own anymore. We worked on all three together, so the brand and the product would feel like one thing from the first ad to the first login.
One Word for a Whole PromiseNAMING STRATEGY
SOLO names the customer before it names the product. It speaks to the solo founder at the moment their work stops being a one-person job. We worked with the Interakt team to set the naming criteria, test options with the audience and land on a name that is short, warm and easy to remember.
An Identity That Feels Like a TeammateBRAND IDENTITY
SOLO lives on a phone and talks to its users every day. The identity had to feel friendly enough for a home baker and credible enough to manage their ads budget.
Shaping the Product, Not Just the BrandPRODUCT DESIGN INPUT
A brand promise only holds if the product keeps it. We gave design input to Interakt’s product team on how Tara and Ved show up in the app, how approvals work and how owners ask for help in plain language.
One Scrollto “I Need This.”
The page had one job: get a busy owner to see themselves in the first screen and start a free trial before they scroll away. It opens with the problem they deal with every day, introduces Tara and Ved as the answer and ends with a 7-day free trial.
Landing page · interakt.shop/solo
Taking SOLOOff the Screen.
SOLO’s buyers live on their phones, but a launch also has to be seen in the real world. We took the brand into physical spaces where founders and would-be founders gather.
Jio World Convention Centre, MumbaiOOH · LAUNCH
Launch visuals at JWCC that introduced SOLO and its AI teammates to a room full of business owners and industry leaders, in the same voice as the digital campaign.
Across PVR INOX TheatresAt the Big Screens
SOLO at big screens in PVR INOX theatres across Mumbai. It reached small business owners at a time when they weren’t busy running their business, and showed them what it would be like to have a team behind them.
ACTIVATION · DELHI-NCR“You Bring the Idea, We Bring the Team”
A three-day roadshow that turned a glass-fronted van into a mobile pitch room. It stopped at IIT Delhi, NSUT, Connaught Place and Cyber Park, Gurugram, where aspiring entrepreneurs pitched their ideas to a jury. We designed the campaign visuals, carrying SOLO’s core message onto the street: you built your business yourself, and you shouldn’t have to grow it alone.
AI Ads foran AI Product.
It made sense to sell an AI product with AI-made creative. We produced a series of AI-generated video ads for digital campaigns. They let us test more ideas, more quickly, across different business types and messages.
AI VIDEO AD · 01
This AI App Replaced My Marketing Team
AI VIDEO AD · 02
“Kya Karte Ho?” — Meet My AI Team
AI VIDEO AD · 03
I Stopped Spending Hours Creating Business Content