Commentsinto Customers.
On Instagram, buying starts in the comments. “Price please.” “DM details.” “Available in M?” Most small sellers can’t keep up, and every slow reply is a lost sale. Interakt built automation that answers for them. We made the launch page, videos, GIFs and Reels that sold it to the sellers who needed it.
Client
Jio Haptik
Product
Interakt
Scope
Landing Page Design · Motion · Content Creation
Sales Hiding in the Comments.
For thousands of Indian D2C brands and home sellers, Instagram is the shop window. People browse in the feed and ask questions in the comments, and the sale happens in DMs. When a post takes off, the owner is buried. Questions go unanswered and buyers move on.
Interakt’s Instagram Automation fixes that. It replies to comments automatically, moves interested buyers into DMs, captures them as leads and runs giveaways that grow the account.
The challenge was the word “automation”. To a small seller it sounds like software for big companies. We had to show it was built for someone running their business from their phone.
“Every unanswered comment is a customer who asked to buy and didn’t hear back.”
Design the launch page for Instagram Automation and build content that feels native to Instagram, so sellers find out about the product where they already spend their day.
How We Thought About It.
Talk like the comment section
No technical terms. We used the phrases sellers see every day, like “price please”, “DM sent” and “link in bio”, so the product sounded like their world, not a SaaS dashboard.
Show the moment, not the setup
Sellers don’t care about building flows. They care about what the customer sees. Every visual shows the before and after: a comment comes in, a reply goes out and the DM lands. The setup screens stayed in the background.
Borrow Instagram’s energy
Pink, fast, a little playful. Instagram Automation shares Interakt’s design system, but it needed the pace of the feed, not the calm of a CRM.
Built Like a Feed, Not a Brochure.
Instagram users scroll fast and decide faster. So the page moves the way they do: a familiar problem at the top, the product working in a phone frame, and one clear way to start a trial. Anything that slowed the scroll was cut.
Landing page · interakt.shop/instagram-automation
Made for the Feed.
These videos weren’t explainers that happened to be posted on Instagram. They were made for it: vertical, fast, and clear with the sound off.
Brand Video: Interakt Instagram Plan
The announcement video for Interakt’s Instagram plan. It was made to be forwarded in the seller WhatsApp groups where small business owners trade tips and tools.
Instagram Automation Video Ad
Paid social creative that showed the product doing its job in seconds. It was the highest-performing asset in the campaign.
Ten Secondsto Get It.
Each GIF covers one use case in one loop. They were built to sit in stories, sales decks and WhatsApp forwards, and to make sense without a caption.
“PP” Automation
The most common comment on Indian shopping posts gets an instant reply, and the full price lands in the buyer’s DMs. It’s the number one use case for Indian ecommerce sellers.
Giveaway Automation
“Comment to win” posts that run themselves. Every entry gets a reply and becomes a lead, and the account grows while the owner gets on with their day.
Lead Generation Automation
A follower comments “REGISTER” and the automation does the rest. It sends a DM, collects their details and passes the lead on, ready to follow up. One keyword turns a post into a sign-up form.
The Whole Platform,One Story.
Interakt had grown fast. It started with WhatsApp messaging and added a CRM, broadcasts, chatbots and now Instagram automation. Each launch made sense on its own, but sellers needed to see how the pieces fit together. We made a brand video that brings the whole platform together as one simple idea: everything a small business needs to sell on chat apps, in one place.
Interakt Brand Video
One video covering everything Interakt does, from WhatsApp to Instagram. It gave the Instagram launch a home inside a bigger brand story, so sellers who came for one feature could see the rest of the platform.
Small sellers already had the attention. What they didn’t have was time to reply to every comment. This launch showed them how automation closes that gap, without hiring anyone to sit in the inbox.