Sales, Inside WhatsApp.
Interakt was shipping fast. There was a new Sales CRM, plus smaller launches like Marketing Message Lite and a No-Code Chatbot Builder. Each one had to make sense to a busy SMB owner in seconds. We built the landing page, launch videos and product GIFs that made that possible.
Client
Jio Haptik
Product
Interakt
Scope
Landing Page Design · Motion · Campaign Assets
Impact
3.9M+ Reach · 50K+ Engagements
A strong product. A weak story.
Interakt is Jio Haptik’s WhatsApp commerce platform. The Sales CRM was the main launch. It lets small businesses manage customer chats, assign them to their team and close sales without leaving WhatsApp. Around it came a run of smaller launches: Marketing Message Lite for broadcast campaigns and a No-Code Chatbot Builder for automating replies.
Each product solved a real problem for SMBs. But the existing pages read like spec sheets. They listed features and skipped the reason anyone should care.
“Our pages had everything a product manager wanted. They had nothing an SMB owner needed.”
Redesign the Sales CRM landing page around the buyer, not the feature list. Then build a launch kit that works for the CRM and every smaller release after it.
Our Approach.
Lead with the outcome, not the feature
An SMB owner doesn’t care how a CRM works. They care that no customer conversation slips through the cracks. Every page and video opens with that outcome. The features come second.
Show the product where it lives
Static screenshots don’t sell. We made videos and GIFs of each product running inside a real WhatsApp interface, so owners could see their own day in it.
Build a launch system, not one-off assets
Interakt would keep shipping. So we designed a visual language anchored in green (calm, dependable, familiar to anyone on WhatsApp) that every new release could plug into without starting from scratch.
Redesigning forConversion.
The CRM page had one job: turn a mildly curious SMB owner into a trial sign-up in under 30 seconds. We cut anything that didn’t serve that job and rebuilt the story from the top. The same structure then shaped how every smaller launch was presented.
Landing page · interakt.shop
< 3s
Time-to-value on landing page
2×
Trial sign-up conversion rate
50K+
Engagements at launch
Motion thatSells the Idea.
SMB owners don’t read feature lists. They watch a short video and decide. We made the launch video and a set of product videos that ran on the page and across paid social.
Launch Video for Interakt's Sales CRM
The hero video that introduced the CRM to the market. Reached 3.9M+ views across platforms.
AI Onboarding Video for Interakt
A product walkthrough that makes the first login easy to follow, so new users feel confident from day one.
Product GIF for No-Code Chatbot Builder
How SMBs build a WhatsApp chatbot without writing a line of code. Drag, drop, done.
Product Video for Marketing Message Lite
A demo of Interakt’s broadcast tool, made for SMBs sending WhatsApp campaigns to their whole customer list.
WhatsApp AI AgentsTaken Outdoors.
Haptik's first ever outdoor campaign — rolling out WhatsApp AI Agents across Mumbai's roads, Jio World Convention Center, and INOX movie theatres nationwide. Built to make enterprise AI feel mainstream.
Jio World Convention Center, Mumbai
Across INOX Movie Theatres Nationally
Haptik's first outdoor campaign.
Taking WhatsApp AI Agents from boardrooms to billboards — reaching everyday audiences across Mumbai roads and premier venues nationwide.
What the LaunchesDelivered.
3.9M+
Views on the Sales CRM launch video
50K+
Engagements on video content
5×
Trial sign-up conversion rate
6
Deliverables across web, motion and product
Interakt kept shipping, and each launch was easy to understand from day one. For SMB owners deciding in seconds, that clarity was what made them sign up.
See More Work →