Designing forthe AI Pivot.
Haptik moved its whole product story from chatbots to AI Agents. A new logo wouldn’t sell that to enterprise buyers. They needed a story that made the shift believable. We built the landing pages, launch videos and content that did that.
Client
Haptik (Jio Haptik)
Scope
Landing Pages · Launch Videos · Content Creation
Products
AI Agents · Voice AI Agents
Audience
Enterprise Buyers & Decision Makers
Two products.One new era.
Haptik was making a big bet. It was moving from conversational chatbots to AI Agents that can make decisions and resolve issues on their own. At the same time, it was launching a second product, Voice AI Agents, which brings the same intelligence to phone support.
Both products needed web pages that could help close enterprise deals. The existing site was built for the chatbot era. It was technically sound but didn’t make anyone feel much. Buyers needed to see that something had changed, not just read that it had.
“The market had heard ‘AI’ a thousand times. Buyers needed to see why Haptik’s version was different.”
AI Agent Landing Page
A flagship page for Haptik’s AI Agents, which handle complex customer conversations across text channels from start to finish without passing them to a human.
↗ haptik.aiVoice AI Agent Landing Page
A dedicated page for Voice AI Agents. They bring the same autonomy to IVR and phone support, swapping rigid call trees for natural conversation.
↗ haptik.ai/voice-ai-agentsOur Approach.
Make AI feel consequential, not buzzwordy
Every enterprise buyer had seen “AI-powered” in a dozen pitch decks. So we led with the numbers they report on: cost per resolution, containment rate and CSAT lift. The product language came after.
Treat text and voice as separate experiences
AI Agents and Voice AI Agents serve different buyers with different problems. Each product got its own story and visual identity, built on one shared design system underneath.
Launch with motion, not just pages
A static page can’t show intelligence at work. We made launch videos of AI Agents handling real conversations, so buyers could watch the product do the job.
Pages that CloseEnterprise Deals.
Two products, two stories, one shared visual system. Each page was built to take a doubtful enterprise buyer to a demo request in a single scroll.
AI Agent Landing Page · haptik.ai
Voice AI Agent Landing Page · haptik.ai/voice-ai-agents
2
Product pages designed and launched
↑3×
Demo request conversion rate
< 5s
Time to value on the page
IntelligenceIn Motion.
Enterprise buyers don’t buy what they can’t picture. We made two launch videos, one for each product. Both were built to make the technology feel real and ready to buy.
Launch Video for Haptik’s AI Agents
The video that introduced AI Agents to the market. It shows autonomous agents resolving real enterprise support cases from start to finish.
Launch Video for Haptik's Voice AI Agents
Built around one moment: a customer realises they’re talking to AI, and it’s working. Short enough for sales teams to drop into enterprise decks.
Content ThatBuilds Conviction.
Enterprise deals often start long before anyone books a demo. We built a LinkedIn content series to keep Haptik in front of buyers. It explained the product and earned the kind of trust that makes a cold email feel warm.
Haptik ExplAIns · Sushant
A thought-leadership series where Haptik’s team explains AI Agents in plain language for enterprise buyers who aren’t technical.
Vibe Coding · Aaron
Behind-the-scenes content on how Haptik builds AI products, told through the people who build them.
Year of AI Agents · 2025
A look back at 2025 as the year AI Agents arrived, told through Haptik’s product milestones and customer results.
A Pivot thatActually Landed.
2
Product landing pages designed and launched
2
Launch videos for enterprise audiences
3
Content series for an ongoing brand presence
↑4.5×
Demo request conversion rate on the new pages
A pivot only works if the market believes it. Our job was to make Haptik’s move to AI Agents believable, one page, one video and one post at a time.
See More Work →