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ART DIRECTION | STRATEGY
#LetsTalkPeriod - Whisper Campaign
Objective
Whisper, known in other parts of the world as Always, is a brand of feminine hygiene products. In India, menstruation is not spoken about as a normal biological process but as a shameful secret. As part of an assignment during my undergraduation, I was to come up with a brand campaign to break the taboo around menstruation.
Answer
I came up with the campaign "#LetsTalkPeriod". The main idea behind this campaign is to get the conversation started about menstruation and women's hygiene by making the closest people around her to talk openly and without any shame about it.
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