BRAND DESIGN | PACKAGE DESIGN
The Kid Code
The current budget stationery brands are usually portrayed as being monotone and academic! I was to create the brand identity and packaging as part of my undergraduate assignment that repurposes the budget stationery brands to attract its main users - KIDS.
The Kid Code emphasizes on providing product solutions to nurture kids' hobbies and creativity at an early age. With the use of linocut printing technique, bright colors, and simple forms, I made the brand aspirational for the kids.