BRAND DESIGN | PACKAGE DESIGN

The Kid Code

Objective

The current budget stationery brands are usually portrayed as being monotone and academic! I was to create the brand identity and packaging as part of my undergraduate assignment that repurposes the budget stationery brands to attract its main users - KIDS.

Answer

The Kid Code emphasizes on providing product solutions to nurture kids' hobbies and creativity at an early age. With the use of linocut printing technique, bright colors, and simple forms, I made the brand aspirational for the kids.

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