BRAND DESIGN | EXPERIENCE DESIGN
Brand Disruption in Energy Drink Market
Objective
The conceptual thrust behind "the disruption company" was to envision a brand that could disrupt the saturated energy drinks market, specifically resonating with millennials and young adults yearning for a taste of rebellion. The objective extended beyond just a visually compelling identity; it aimed to encapsulate a narrative that would evoke a sense of bold innovation and challenge the conventional energy drink ethos.
Answer
In a market saturated by the Red Bulls and Monsters, the conceptual brand "the disruption company" seeks to carve a fresh, audacious niche. With evocatively named beverages like Spark, Ignite, and Surge, the project aims to invoke a sense of bold defiance and innovative spirit often overshadowed by the established giants.
The tagline "Beyond Wings" subtly challenges the longstanding taglines of the market leaders, proposing not just a fleeting boost of energy, but a sustained call to disruptive action. This conceptual branding showcases a daring venture into a market ripe for a fresh narrative, one that not only energizes the body but ignites the disruptive spirit within the modern-day trailblazer.
