BRAND DESIGN | REBRANDING
Srichakra - Pioneer in Recycling Processes
Objective
To effectively communicate Srichakra's mission of integrating innovation with closed-loop sustainability. The brand has more than a decade old history of scaling across industries and geographies and aims to empower businesses to create sustainable growth.
The task involves conveying this vision and ethos to the industry, its partners, and clients.
Answer
The strategy is to design and communicate for sustainability. By focusing on the brand's technology-driven processes, from converting used plastic to plastic granules, we aim to highlight Srichakra's role in enabling closed-loop processing of plastic. The brand's mission-driven team continually innovates for a sustainable future, and our task is to make this vision accessible and compelling to all stakeholders. The services provided include brand design and design system development.
