BRAND DESIGN | EXPERIENCE DESIGN
Athidhi
Objective
Athidhi is an Indian Restaurant in Wiesloch, Germany. I collaborated with TRD Studios to deliver the brand experience for the restaurant. It is launched by a hotel management professional and SAP consultants with a flair for food. With an ethos of fresh and authentic food, Athidhi aims to bring the best of Indian flavors to the residents of Wiesloch.
Answer
As the aim of the restaurant is to deliver an authentic Indian experience to the residents of Wiesloch, we came up with a simple, and warm identity system which is partially inspired by the Hindu deity, Ganesha who is usually placed at the entrances of Indian household to bless the guests and ward off any evils and the Indian guest experience of "Atithi Devo Bhava" or "Guest is equivalent to God."
